Outline of a yellow star on a white background
Sepia portrait of a woman with long hair wearing a knitted sweater

I’m not your cheerleader. I’m your co-pilot.

My name is Dawn Larson, and I work with people who feel stuck—not because they’re unmotivated, but because life has been a lot. You’ve probably carried more than your share of chaos, grief, expectations, and emotional debris. And you’ve tried to push through it with planners, podcasts, or pep talks that didn’t stick.

This Isn’t About Finding Motivation.


It’s about building a system that works even when you’re not okay.

Outline of a yellow star on a transparent background
Yellow eight-pointed star symbol on a black background.
Blue starburst shape with sharp points on a white background.

You won’t find empty affirmations here.
What you will find is straight talk, softness where it matters, and a structured plan that doesn’t fall apart the moment you feel tired or triggered.

If you’re done trying to do it all alone—
If you want a coach who doesn’t flinch at mess, burnout, grief, or rage—
If you’re ready to finally move forward…

I’m here.

Let’s start with a call and see what’s possible.

I created Illuminated Goals to be a place for real people navigating real-life messiness—with support that actually holds you.
Not performative positivity. Not hustle culture.
Just clarity, consistency, and care for whatever stage you’re in.

Yellow eight-pointed star shape on white background

I help people:

  • Clarify what matters

  • Build doable goals rooted in real capacity

  • Stay accountable without shame

  • Adapt when life throws chaos at the calendar

Yellow star shape with five points on a white background

  • One focused 90-minute session to clear the fog and find your next step.

  • Weekly or biweekly support to help you move forward without burning out.

  • Ongoing nudges, check-ins, and realignment for when life throws curveballs.

Philosophy: Clarity Is a Form of Care

I believe that progress doesn’t start with pressure.
It starts with presence.

You are not broken. You are not behind. You are not lazy.
You are likely exhausted from carrying too much, too long, with too little support.

This isn’t about hustle.
This is about building systems that honor your capacity, adapt with your emotions, and grow alongside your life.

I don’t chase “optimization” or “productivity.”
I choose alignment—small, intentional steps rooted in what truly matters to you.
When you get clear on what’s worth your time and energy, you stop wasting both.

I don’t believe in shame as a motivator.
I don’t do toxic positivity; some things seem that way because they work but not all things do.
I don’t pretend grief and trauma don’t impact your ability to function.

I hold space for all of it—while helping you move steadily, toward a life that actually works.

Illuminated Goals is built on the belief that accountability can be sacred.
That clarity can be an act of liberation.
And that there is nothing wrong with needing a little structure to carry you through the storm.

You don’t need to be perfect to begin. You need someone to meet you where you are right now.
You just need someone who won’t let you disappear inside your own to-do list.

That’s what I’m here for.
And this is where you start.

“We as humans tend to have blind spots about ourselves and we also have a tendency to lose motivation. My goal is to help you see clearly and keep moving forward.”

Blue eight-pointed star logo on a white background.

-Dawn Larson, Founder